Islamabad, Nov 4: Global Tablet Market Sees Significant Growth in Q3 2024, Reports IDC. According to the International Data Corporation (IDC), the global tablet market grew rapidly in Q3 2024, with shipments totaling 39.6 million devices, or a 20.4% YoY increase.
With 12.6 million units shipped and a small 1.4% YoY rise, Apple maintained its top spot. Apple maintained its top spot despite this slower growth rate, demonstrating its enduring appeal and the steadfastness of its user base.
Due primarily to the success of the Galaxy Tab A9 series, Samsung came in second with 7.1 million tablets shipped, an 18.3% YoY increase. Customers searching for quality on a budget have responded favorably to Samsung’s deliberate focus on this mid-range brand.
Due in major part to its Amazon Prime Day promotions, which generated significant customer interest, Amazon grew by an incredible 111.3% year over year to take third place with 4.6 million tablets supplied.
Huawei, which came in at number four, also made significant progress. With 3.3 million units shipped and a 44.1% YoY increase, it demonstrated the brand’s rising appeal. Lenovo, which rounded out the top five, solidified its place in the market by selling 3 million tablets with a healthy 14.7% YoY growth.
These findings highlight the variety of tactics used to achieve success in the tablet industry. Samsung’s expansion is a result of the popularity of mid-range products like the Galaxy Tab A9, whereas Apple’s stability is a result of its strong brand loyalty. The success of Amazon’s Prime Day promotion demonstrates how strategically placed sales can be greatly increased.
In the future, this market may be further shaped by the holidays. While Apple and Samsung can rely on established product lines and brand loyalty to keep their competitive edge, Amazon and Huawei might use aggressive sales to continue growth.
