Islamabad, Apr 16, 2025: In a remarkable academic milestone, the Federal Urdu University of Arts, Science and Technology in Karachi, during its 66th Graduate Research Management Council session, awarded a PhD in Mass Communication to Saeed Masood Usmani.
The esteemed Professor Dr. Tauseef Ahmed Khan—an influential name in Pakistan’s journalism and literary circles—guided this extraordinary accomplishment.
However, Dr. Usmani’s research, titled “An Analytical Examination of FM Radio’s Popularity in Karachi,” explored the social and cultural reach of FM radio in the country’s most populous city.
What sets his work apart is its extensive scale and inclusivity.
Over 5,000 individuals from every district of Karachi—including 2,500 men, 2,226 women, and 400 transgender persons—participated in the study, making it one of the most comprehensive audience analyses in recent media studies.
What makes this achievement even more inspiring is Dr. Usmani’s age—he completed his doctorate at 80, despite facing serious health challenges including four heart attacks and a stroke.
His relentless drive to learn and his immense love for reading—often earning him the nickname “walking encyclopedia”—fueled his academic journey.
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Dr. Usmani has rooted his life in political consciousness and actively participated in various protest movements, which lends deeper context to his research on the influence of FM radio.
His findings offer powerful insights:
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70% of respondents believed FM radio enhanced political literacy.
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86% found it useful for sharing timely updates on natural disasters, government actions, and safety alerts.
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96% felt FM radio played a role in shaping cultural and societal norms.
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90% were regular FM radio listeners.
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80% credited FM broadcasts with helping improve language skills.
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90% felt FM radio maintained a unique voice despite digital media dominance.
However, this research reflects the enduring value of traditional media and reaffirms that passion, resilience, and a commitment to knowledge know no age limit. Dr. Usmani’s PhD journey is not only a personal victory but also a powerful message to all—learning is timeless, and dedication can overcome even the most difficult circumstances.
