Pakistani mattress brand Master MoltyFoam received unexpected global publicity during Prime Minister Shehbaz Sharif’s recent visit to Saudi Arabia.
The highlight of the trip was the signing of a historic ‘Strategic Mutual Defense Agreement’, aimed at boosting defense cooperation and strengthening deterrence against aggression. While the agreement was hailed as a watershed moment for both nations, it also turned into an unlikely marketing triumph for a Pakistani company.
Official photos of the signing ceremony, shared by Saudi Arabia’s Ministry of Foreign Affairs on X, showed a MoltyOrtho Back Care Cushion placed on one of the chairs, reportedly for PM Shehbaz’s comfort. The cushion, now immortalized in a moment of major geopolitical significance, sparked amusement and chatter online.
HRH the Crown Prince and the Prime Minister of Pakistan sign the Strategic Mutual Defense Agreement. pic.twitter.com/JMJSaqaKUj
— Foreign Ministry 🇸🇦 (@KSAmofaEN) September 17, 2025
Read More: Pakistan, Saudi Arabia Sign Historic Strategic Mutual Defense Agreement
Social media users were quick to point out the surprising presence of the cushion, noting that the brand gained the kind of global exposure “worth millions in ad spend” without spending a dime.
