Fatima Fertilizer has become the first company in Pakistan to officially partner with the United Nations Development Programme (UNDP) by adopting the SDG Impact Framework.
This milestone marks a significant step in the company’s journey toward sustainability, focusing on mapping its contributions to the UN’s Sustainable Development Goals (SDGs).
Recently, Fatima Fertilizer launched a campaign highlighting its commitment to the SDGs and celebrating this achievement. The campaign details how the company has integrated the impact framework assessment into its operations, mapping eight critical areas aligned with the UN’s SDGs. These areas showcase the company’s efforts across multiple sustainability and community development fronts.
The comprehensive video highlighted Fatima Fertilizer’s dedication to eight key areas supporting the UN SDGs. The company is leveraging renewable solar energy and reducing fossil fuel consumption through manufacturing excellence (SDG 7). Additionally, it is using digital technology to empower rural women and communities (SDG 9), enabling farmers to adopt responsible and green fertilizer practices (SDG 12), and contributing to national food security by increasing crop yields by at least 10% (SDG 8).
Other initiatives include sustainable land management and soil health practices to promote biodiversity (SDG 15), establishing Pakistan’s first internationally accredited soil and water testing lab, empowering rural women, and reducing post-harvest losses (SDG 5). The company also provides real-time weather advisory through the Sarsabz Digital App (SDG 9).
Commenting on this achievement, Mr. Asad Murad, COO of Fatima Fertilizer, said: “This transition is a significant milestone in our journey toward sustainability and social responsibility. It reaffirms Fatima Fertilizer’s role as a leader in achieving the SDGs within Pakistan’s corporate sector. Our partnership with UNDP is a testament to our commitment to sustainable development.”
Ms. Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, added: “This partnership with UNDP reflects our dedication to sustainable agriculture and community development. By aligning our business practices with the SDGs, we are not only enhancing corporate responsibility but also setting a new standard for the industry in Pakistan. Our initiatives, from empowering rural women to promoting sustainable farming practices, are designed to create a lasting positive impact on our stakeholders and the environment.”
As the first company in Pakistan to partner with UNDP on the SDG Impact Framework, Fatima Fertilizer is setting a precedent for the country’s corporate sector. The company’s continued collaboration with UNDP aims to inspire other businesses to follow suit, making sustainable development and environmental responsibility integral to their operations
