Islamabad, Mar 29, 2025: Pakistan’s renowned fashion designer and philanthropist, Hassan Sheheryar Yasin (HSY), has been officially named the Brand Ambassador for SOS Children’s Villages Pakistan.
The appointment was marked by a signing ceremony at the SOS National Office, signifying a commitment to advocating for the rights and welfare of orphaned and vulnerable children across the nation.
SOS Children’s Villages is a globally recognized organization headquartered in Austria, operating in over 130 countries. Each national branch functions independently while adhering to the core mission of providing care, education, and support to children in need.
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This year marks 50 years of SOS Children’s Villages Pakistan, a milestone in its dedication to transforming lives.
In celebration of this legacy, the organization has, for the first time, appointed a national Brand Ambassador, selecting HSY for this prestigious role.
“We are delighted to welcome HSY into the SOS Children’s Villages Pakistan family,” said Ms. Souriya Anwar, President of SOS Villages Pakistan.
“His dedication to social causes aligns perfectly with our mission to provide safe, nurturing, and loving homes for every child.”
Operating in 17 cities nationwide, SOS Children’s Villages Pakistan ensures that children who have lost parental care grow up in a stable and supportive environment.
Unlike traditional orphanages, the organization provides a structured, family-like setting, offering long-term care, education, healthcare, and emotional support.
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It also runs family-strengthening programs, assisting single mothers to prevent child abandonment.
At the signing event, HSY expressed his deep commitment to the cause, highlighting the importance of providing children with the resources and love they need to thrive.
“Our children are the future of Pakistan, and we must ensure they receive the care and opportunities necessary for success,” said HSY.
“I am honored to join hands with SOS Children’s Villages Pakistan and will use my platform to raise awareness and drive meaningful change.”
The organization functions as a self-sustaining community, running its own schools, healthcare centers, and recreational spaces to provide a holistic upbringing for children.
Each child is placed in a family-like home under the care of a trained caregiver, ensuring their daily needs, education, and emotional well-being are met.
Additionally, in-house psychologists provide counseling and trauma support, helping children build resilience and confidence.
With HSY as its Brand Ambassador, SOS Children’s Villages Pakistan aims to expand its reach and impact, securing broader support to further its initiatives.
HSY’s influence in the fashion and entertainment industry, combined with his dedication to philanthropy, makes him an ideal advocate for the cause.
This partnership embodies a shared vision of hope, empowerment, and positive change for vulnerable children across Pakistan.
