Martin Dow Leads with Innovation and Intelligence
Islamabad, May 19, 2025 — SAP, the global leader in enterprise application software, is spearheading digital transformation in Pakistan’s pharmaceutical sector, with Martin Dow Group emerging as a model of innovation and operational excellence.
Martin Dow, Pakistan’s sixth-largest pharmaceutical group and a key exporter to 15 countries across Asia, the Middle East, Europe, and Africa, has embraced SAP’s cutting-edge solutions to unify operations, improve agility, and enhance healthcare outcomes. The journey began in 2019 with Martin Dow’s strategic initiative titled “One Company, One ERP”, aimed at harmonizing systems across all entities—local and international.
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The implementation of SAP S/4HANA has enabled Martin Dow to dismantle legacy silos and build a robust digital core that integrates finance, supply chain, manufacturing, HR, and commercial operations.
“SAP enabled us to transition from a fragmented setup to a data-driven enterprise,” said Ijlal Jafri, Group Chief Information Officer at Martin Dow. “Today, our teams make decisions with greater speed, accuracy, and confidence, empowering us to serve patients and partners more effectively.”
Saquib Ahmad, Managing Director of SAP Pakistan, commented,
“Digital transformation is no longer optional for the pharmaceutical sector. Martin Dow’s journey shows how SAP solutions empower life sciences companies to innovate, ensure compliance, and build resilience. Their success sets a blueprint for the future of Pakistan’s pharma industry.”
A highlight of this transformation is the launch of Genesis, Martin Dow’s proprietary business intelligence platform powered by SAP BW/4HANA. Genesis consolidates over 80% of enterprise data and supports nine intelligent dashboards, which provide real-time business insights to leadership and operational teams.
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With SAP solutions, Martin Dow has achieved full operational visibility, real-time analytics for quicker decision-making, streamlined financial workflows, and optimized supply chain and production planning through predictive insights. The integration of self-service tools fosters a culture of agility and employee empowerment.
Moreover, the introduction of AI-driven tools like SAP Joule is revolutionizing workflows, forecasting, and supply planning—embedding intelligent automation into daily operations.
Martin Dow’s transformation journey has also gone global with a successful SAP implementation in France, managed independently by its in-house team—demonstrating its digital maturity and global readiness.
ENDS
