The beauty industry in Pakistan is rapidly evolving, with an increasing number of consumers seeking quality makeup products suited to their skin tones and lifestyles. Both local and international brands have made a significant impact in the market, offering diverse options for everyday wear, bridal makeup, and professional use. Here, we present the top 10 makeup brands in Pakistan that you need to know about in 2025.
1. Mehron Pakistan
Mehron is an internationally recognized brand popular among professional makeup artists in Pakistan. Known for its theatrical and highly pigmented products, Mehron offers foundations, eyeshadows, and setting powders that perform exceptionally well in Pakistan’s climate. Its long-lasting formulations make it a favorite choice for bridal makeup and stage performances.
2. Saeed Ghani Cosmetics
Saeed Ghani is a heritage Pakistani brand famous for herbal and natural beauty products. While primarily focused on skincare, Saeed Ghani’s makeup line includes herbal lipsticks, kajal, and face powders. The brand appeals to consumers looking for affordable, gentle makeup options that suit sensitive skin.
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3. Masarrat Misbah Cosmetics (MMC)
Founded by renowned makeup artist Masarrat Misbah, MMC is a luxury Pakistani brand offering professional-grade products. Their range includes foundations, concealers, lipsticks, and brushes. MMC products are highly regarded for their quality and durability, making them a top choice for brides and makeup professionals.
4. Faces Canada
Though an Indian brand, Faces Canada is widely popular in Pakistan due to its affordable, trendy makeup products. It offers lipsticks, eyeliners, mascaras, and foundations designed to complement South Asian skin tones. The brand’s affordability and quality make it a favorite among young consumers.
5. Ishaq’s Cosmetics
Ishaq’s is a local Pakistani brand rapidly gaining popularity for its extensive makeup collection. From lipsticks to kajal and foundations, Ishaq’s products are known for their affordability and reliable quality, making them suitable for daily wear.
6. M.A.C Cosmetics
M.A.C is a globally renowned makeup brand favored in Pakistan for its wide shade range and professional-quality products. Despite being a premium brand, it remains popular among makeup artists and enthusiasts for its versatility and performance.
7. L’Oréal Paris
L’Oréal Paris enjoys a strong presence in Pakistan, offering foundations, mascaras, lipsticks, and nail polishes. The brand combines international quality with affordability, making it accessible to a broad range of consumers.
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8. Nykaa
Nykaa, an Indian beauty brand, has grown rapidly in Pakistan, especially through online platforms. Its trendy, affordable makeup products like lipsticks and eyeshadows appeal to younger consumers seeking fashionable options.
9. Just Pure
Just Pure is a Pakistani brand specializing in herbal and organic makeup products. Its herbal lipsticks, kajal, and foundation sticks cater to consumers preferring natural ingredients and cruelty-free formulations.
10. Huda Beauty
Huda Beauty is an international celebrity makeup brand that has gained a substantial following in Pakistan. Known for luxurious, pigmented products such as eyeshadow palettes and lipsticks, it appeals to makeup enthusiasts seeking bold and trendsetting looks.
Conclusion
Pakistan’s makeup market offers a diverse selection of brands catering to different preferences and budgets. From herbal and affordable local brands to premium international names, consumers enjoy a wide variety of high-quality makeup products. The growth of e-commerce has further expanded access, allowing beauty lovers to explore and experiment with products from these top makeup brands in Pakistan. Stay updated with: Bloom Pakistan
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