Big Bird Frozen Foods has become a household name in Pakistan, delivering quality and hygienic frozen products that combine convenience with unbeatable taste. With a growing market presence and a strong focus on safety, sustainability, and innovation, Big Bird continues to lead the poultry and frozen food segment across the country.
Company Overview
Big Bird was established in 1995 under the banner of Big Bird Group of Companies. With its head office in Lahore, the company has rapidly grown into one of Pakistan’s most trusted food processing brands. In 2023, Big Bird merged with Treet Corporation and was listed on the Pakistan Stock Exchange in 2024—marking a significant step forward in its corporate journey.
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Product Variety
Big Bird offers a wide range of frozen food items catering to Pakistani tastes and cooking preferences. Their products are ready-to-cook and ideal for busy households.
| Product Category | Examples | Weight Range | Price Range (PKR) |
|---|---|---|---|
| Chicken Snacks | Nuggets, Pops, Croquettes | 200g – 1.25kg | 415 – 1,590 |
| Desi Delights | Samosas, Shami Kababs, Seekh Kababs | 250g – 1kg | 460 – 1,450 |
| Meal Essentials | Drumsticks, Wings, Whole Chicken | 400g – 1.5kg | 500 – 1,650 |
| Side Items | French Fries, Parathas, Ready-to-Cook Meals | 250g – 1kg | 350 – 1,200 |
All products are prepared in hygienic environments and packaged with food-grade materials to ensure freshness and taste retention.
Quality Control and Manufacturing
Big Bird operates a state-of-the-art processing plant located near Phoolnagar, Punjab. With the ability to process over 12,000 birds per hour, the facility adheres to strict international food safety and halal standards. The company uses advanced chilling, packaging, and traceability systems to ensure that every product meets high-quality benchmarks.
Market Availability
Big Bird products are available across major retail chains including Metro, Al-Fatah, Naheed Supermarket, Imtiaz, and Frozen Foodies. The company also offers direct home delivery services in major cities like Lahore, Islamabad, and Karachi through their online platform and partner apps.
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Financial Performance
In the fiscal year 2023–24, Big Bird achieved sales revenue of approximately PKR 7.2 billion. The company improved its gross profit margin from 9.4% to 22%, with a net profit margin reaching 12%. Big Bird has also expanded exports to Saudi Arabia, Qatar, Oman, and Hong Kong, supported by certifications like SFDA and global supply partnerships, including McDonald’s.
Customer Trust and Engagement
Customers appreciate Big Bird for its flavorful products and consistent quality. The brand is active on social media and frequently launches seasonal promotions during events like Ramadan, Eid, and Hajj, helping build strong community engagement.
Conclusion
Big Bird Frozen Foods stands out in Pakistan’s food industry with its commitment to hygiene, variety, and innovation. Whether you’re hosting a party, preparing a quick meal, or stocking up for the week, Big Bird ensures that every bite is flavorful and trustworthy. Stay updated with: Bloom Pakistan
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