Islamabad, June 22, 2025: In a striking new update, the Pakistan Telecommunication Authority (PTA) has revealed that the country’s social media users now consume an average of 8.53GB of data per month per subscriber.
The surge reflects the rising influence of platforms like TikTok, Instagram, Facebook, and YouTube, where short videos, live streams, and trending reels dominate user engagement.
From viral dances to political rants, the content never stops—and neither does the scrolling. This explosive data consumption highlights a significant shift in the nation’s digital behavior, driven largely by video-based content and round-the-clock connectivity.
Experts link this rapid rise in usage to increasing 4G coverage, affordable data packages, and youth-driven demand for real-time entertainment. With 125 million broadband subscribers and growing, Pakistan’s digital economy is entering a new phase of engagement and monetization.
Digital analysts believe this data trend opens doors for content creators, marketers, and e-commerce businesses to leverage user attention more effectively. At the same time, it raises concerns over digital well-being, data privacy, and regulatory frameworks.
Social media is no longer just a pastime in Pakistan—it’s a lifestyle. As the average user scrolls through reels, memes, debates, and daily trends, the country’s data charts continue to break records.
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If this pace continues, Pakistan may soon join the ranks of the world’s top mobile data consumers—making it a hotspot for digital innovation and investment
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