Islamabad, Aug 8, 2025: Coca-Cola has once again redefined the way we celebrate life with its exciting new campaign, ‘Coca-Cola Utha, Zone Mein Aa’, designed to inspire the youth of Pakistan to fully embrace the present and savor every moment. In today’s fast-paced, digitally overwhelmed world—especially for the vibrant Gen Z—Coca-Cola stands as a timeless symbol of genuine joy, real connections, and living life to its fullest.
To bring this vision to life, Coca-Cola has created immersive Coke Zones along key travel routes to Pakistan’s breathtaking northern destinations. These thoughtfully crafted lounges provide travelers with a perfect escape—a place to pause, unplug, and recharge amidst the hustle of everyday life. Surrounded by the soulful melodies of Coke Studio and engaging interactive games, visitors can enjoy an authentic, refreshing experience paired with an ice-cold Coca-Cola that invigorates both body and spirit.
Beyond offering a unique retreat, these Coke Zones emphasize Coca-Cola’s unwavering commitment to environmental sustainability. Equipped with clearly marked waste segregation bins and staffed by dedicated teams sharing eco-friendly tips, the zones encourage visitors to play their part in protecting Pakistan’s natural beauty.
Mr. Sami Wahid, General Manager for Pakistan and Afghanistan at The Coca-Cola Company, shared, “As families and friends gear up for their summer adventures, ‘Coca-Cola Utha, Zone Mein Aa’ invites everyone to be truly present, enjoy meaningful moments together, and create memories that last a lifetime.
We extend our gratitude to our partners—the Environment Protection Department, Punjab’s Environmental Protection Agency, and the CoRe Alliance—for supporting our mission to promote a cleaner, greener environment.”
Since its introduction in Pakistan in 1953, Coca-Cola has been a beloved companion in life’s most cherished moments, uniting generations through unforgettable experiences involving music, sports, and of course, refreshing beverages. The ‘Coca-Cola Utha, Zone Mein Aa’ campaign continues this legacy by celebrating the power of living now and connecting with those around us.
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