Islamabad, May 22, 2025: Amazon has rolled out a new feature on select product detail pages, allowing users to listen to brief audio summaries of items. This AI-driven tool offers quick, spoken overviews by analyzing product specifications, customer reviews, and other online sources.
Currently, the feature is being tested among a small group of users in the United States and can be accessed through the “Hear the highlights” button on the Amazon mobile app. The e-commerce giant plans to expand the service across more products and a wider user base in the near future.
This initiative aligns with Amazon’s growing focus on using artificial intelligence throughout its ecosystem. Earlier advancements include the re-launch of Alexa+ with next-generation AI technology, the launch of Rufus; an AI-powered shopping assistant and the introduction of personalized Shopping Guides offering tailored product suggestions and advice.
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The shift reflects a broader trend in the tech industry, as companies accelerate AI adoption in response to rising consumer demand. The popularity of tools like OpenAI’s ChatGPT has fueled interest in AI-enhanced features.
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Just last month, OpenAI upgraded its web search tool to support personalized shopping with image previews, user ratings, and direct purchase links. Meanwhile, major players like Google and Meta continue to introduce advanced AI functionalities within their digital platforms, aiming to stay competitive in the rapidly evolving space.
Amazon’s latest update marks a significant step toward reshaping how consumers interact with online shopping by combining convenience, voice technology, and intelligent automation.
