Islamabad, June 19, 2025: Apple is set to revolutionize its chip development process by leveraging generative artificial intelligence, aiming to boost both speed and efficiency in the design of its custom processors. This bold shift was revealed by Johny Srouji, Apple’s Senior Vice President of Hardware Technologies, during a private address in Belgium last month.
Speaking at an event hosted by Imec—a leading semiconductor research institute—Srouji reflected on Apple’s journey in chip innovation. From the launch of the A4 chip in 2010 to the advanced silicon now powering Macs and the Vision Pro, Apple’s commitment to in-house hardware development has remained steadfast.
Srouji emphasized the importance of using the most advanced design tools available, notably the AI-integrated software provided by leading EDA (electronic design automation) companies like Cadence and Synopsys. These firms are at the forefront of blending AI with chip design, a move Apple is now embracing fully.
“EDA companies are critical partners,” Srouji stated. “Generative AI offers immense potential to reduce chip design timelines while increasing productivity. It’s a game-changer.”
This strategic shift also echoes Apple’s past bold decisions. One of the most notable was the transition from Intel chips to its own Apple Silicon in 2020. According to Srouji, the company dove in without a fallback plan—underscoring Apple’s confidence in its engineering direction.
“Switching the Mac to Apple Silicon was one of our biggest risks. There was no Plan B—just full commitment across hardware and software,” he added.
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With Apple now integrating generative AI into chip design, the tech giant signals yet another major leap in its pursuit of performance, innovation, and independence.
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