Islamabad, Mar 15 2025: Apple is facing mounting pressure as it struggles to integrate artificial intelligence with Siri AI Development Feature, causing significant delays in promised features. Originally unveiled in June 2023.
These AI-driven improvements were intended to enhance Siri’s functionality and bolster Apple’s competitive stance in the evolving AI landscape.
However, the launch timeline remains uncertain, and internal discussions suggest even Apple is unclear about when these upgrades will be available to users.
Recent reports reveal insights from an all-hands meeting led by Robby Walker, Apple’s senior director responsible for Siri AI Development Feature.
Walker described the ongoing situation as “ugly,” acknowledging employee frustration and burnout due to setbacks.
READ MORE:
WhatsApp to Introduce Message Threading Feature SoonHe further hinted that the delayed AI-powered features might not even make it into iOS 19, despite it being the company’s next major software update.
Walker reportedly told employees, “Doesn’t mean that we’re shipping then,” implying that Apple’s traditional approach of announcing features well before they are ready for public release is likely to continue.
Internal Frictions and Marketing Missteps
Tensions within Apple have also surfaced between the Siri AI Development Feature team and the company’s marketing division.
According to Walker, Apple’s communication team aggressively promoted Siri’s anticipated AI enhancements such as its ability to process personal context and respond based on on-screen content despite these capabilities being far from functional.
Apple’s Worldwide Developers Conference (WWDC) teasers significantly raised customer expectations, exacerbating the situation. In response to backlash.
The company recently removed an iPhone 16 advertisement highlighting these delayed features and updated its website with disclaimers acknowledging the indefinite postponement.
Quality Concerns Behind the Delay
The decision to delay Siri’s AI-driven upgrades stems from severe quality control issues. Reports from Bloomberg’s Mark Gurman indicate that internal testing revealed critical failures, with some of the new features malfunctioning nearly one-third of the time.
Apple’s AI push, once expected to position Siri as a serious competitor to advanced assistants like OpenAI’s ChatGPT and Google’s Gemini, now appears uncertain.
While Apple remains committed to refining its AI capabilities, these delays highlight the company’s ongoing struggle to balance innovation with reliability.
