Azad Jammu & Kashmir (AJK) is set to become one of the most visited tourist destinations in Pakistan, thanks to new initiatives taken by the Azad Jammu & Kashmir Tourism Department. From upgraded infrastructure to digital promotion campaigns, the region is preparing to welcome tourists from all over the world.
AJK: Pakistan’s Untapped Tourism Gem
Often overlooked in mainstream tourism, Azad Jammu and Kashmir boasts natural beauty that rivals the best destinations in the world. With lush green valleys like Neelum, Leepa, and Jhelum, and high-altitude lakes such as Ratti Gali and Chitta Katha, AJK is a haven for nature lovers, trekkers, and cultural explorers.
The AJK Tourism Department is actively working on a sustainable model that combines eco-tourism, cultural heritage, and adventure tourism to attract more visitors in 2025 and beyond.
Major Initiatives by AJK Tourism Department (2024-2025)
- Digital Tourism App Launch
The department recently launched a mobile app featuring digital maps, verified hotel listings, local guides, and emergency helplines. The app is part of AJK’s smart tourism initiative. - Tourist Facilitation Centers
New centers are being set up in Muzaffarabad, Rawalakot, and Neelum Valley to assist local and foreign tourists. Services include booking support, local travel guidance, and medical aid access. - Eco-Friendly Lodges and Campsites
Eco-tourism is being promoted by developing eco-lodges and camping pods near key destinations like Arang Kel, Taobat, and Banjosa Lake. - Road Infrastructure Projects
The Muzaffarabad-Neelum Valley Road is under expansion to accommodate more traffic and ensure safer travel. Improved access is expected to boost visitor numbers by 40% in 2025. - International Tourism Promotion
The AJK government is partnering with national embassies and tourism expos to showcase Kashmir’s scenic beauty to international audiences, particularly in the Gulf, Turkey, and Southeast Asia.
Adventure and Cultural Tourism in Azad Kashmir
Adventure lovers can enjoy paragliding in Bagh, rafting in the Jhelum River, and hiking trails in Gurez Valley. Meanwhile, history enthusiasts can visit sites like Red Fort (Muzaffarabad), Sharda University Ruins, and Ramkot Fort.
The government also plans to host Kashmir Cultural Festivals annually to promote local crafts, traditional music, and food.
Why Azad Kashmir is the Future of Tourism in Pakistan
- Untouched Scenic Landscapes
- Peaceful and Secure Environment
- Affordable Travel & Stay
- Growing Infrastructure
- Supportive Government Policies
These elements make Azad Jammu & Kashmir tourism a top choice for families, adventure seekers, vloggers, and international explorers.
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FAQs – Azad Jammu & Kashmir Tourism Department
Q1: Is it safe to travel to Azad Kashmir in 2025?
Yes, AJK is considered one of the safest tourist areas in Pakistan, with improved law enforcement and tourist police patrols.
Q2: How can I get a tourist permit for AJK if I’m a foreigner?
Foreigners must apply for a No-Objection Certificate (NOC) via the Ministry of Interior Pakistan. The AJK Tourism Department also assists with processing in collaboration with embassies.
Q3: What is the best time to visit Azad Kashmir?
April to October is ideal for sightseeing and trekking. For snow lovers, December to February is best for visiting places like Leepa Valley and Pir Chinasi.
Q4: Does AJK have good accommodation options?
Yes, from 3-star hotels in Muzaffarabad to wooden lodges in Arang Kel, the department is expanding both budget and premium stay options.
Q5: How can I contact the AJK Tourism Department?
Visit the official website: https://ajktourism.gov.pk
Helpline: 1314 (from within Pakistan)
Email: [email protected]
