Islamabad, Jan 5: Chery, a prominent Chinese automaker, is reportedly ending its partnership with Ghandhara Automobiles Limited (GAL), formerly known as Ghandhara Nissan Limited, to align with a new partner in Pakistan. According to sources, the company is planning to collaborate with a financially robust ally, with an official announcement expected soon. This strategic shift aims to strengthen Chery’s presence in the local market.
As part of its 2025 plans, Chery intends to introduce its sub-brands, Omoda and Jaecoo, in Pakistan alongside its existing Chery-branded vehicles. This move reflects an aggressive market re-entry strategy, signaling the automaker’s commitment to expanding its footprint in the country.
Chery’s dissatisfaction with GAL reportedly stemmed from concerns over sales performance and after-sales service. Their four-year contract, which began in 2021, concluded in December 2024, and Chery decided against renewal. The partnership initially launched the Tiggo 4 Pro and Tiggo 8 Pro SUVs in 2021, but these vehicles struggled to gain significant traction in Pakistan’s competitive auto market.
With a new partner and refreshed strategy, Chery is expected to re-enter the market with a stronger focus on customer satisfaction and market adaptability. Stay tuned for further updates on Chery’s developments in Pakistan.
