Digital media company Nukta has announced a rightsizing decision as part of its restructuring process, reducing its Pakistan workforce by 37 employees to ensure long-term sustainability and operational efficiency.
In an official statement released on November 5, 2025, the company said the decision was taken after careful consideration to align its resources with its strategic goals for digital growth across Pakistan and the region.
Nukta stated that while the move was difficult, it was necessary to strengthen its foundation for future expansion and continued innovation in the digital media sector. The management expressed gratitude to the outgoing employees, acknowledging their creativity and valuable contributions.
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The company reaffirmed its commitment to maintaining operations in both Pakistan and Dubai, emphasizing its goal to deliver clarity, compassion and impactful storytelling through digital media platforms.
