Islamabad: The recognition of Faysal Funds with the Best Digital ESG Project award at The Asset Triple A Digital Awards 2025 underscores a significant step forward for financial inclusion in Pakistan.
Key Achievements of the Faysal Funds Mini App:
- Award-Winning Integration: Partnered with Easypaisa, a major digital wallet with over 13 million active users, to launch an accessible investment platform.
- Financial Inclusion:
- Over 265,000 unbanked individuals now have access to investment and savings services.
- Rs260 million in investment inflows generated through the app.
- Simplified Investment Access: Users can now open accounts, perform transactions, and track investments via their mobile phones, significantly reducing traditional banking barriers.
- Empowering Women: Women account for over 11% of the Mini App’s user base, highlighting its role in rural and suburban empowerment.
- ESG Impact: The initiative aligns with Environmental, Social, and Governance (ESG) goals, especially in terms of social impact through digital innovation.
Broader Significance:
This initiative is a strong example of how fintech partnerships can bridge the gap between formal financial services and marginalized communities.
It also reflects a growing trend where ESG efforts are increasingly tied to digital transformation, especially in emerging markets.
Read More: Faysal Funds Wins Two Honors at 9th IFFSA Awards
Faysal Funds Wins Two Honors at 9th IFFSA Awards
On December 5, 2024, Faysal Funds achieved remarkable recognition at the 9th International Finance and Financial Services Awards (IFFSA) held in Sri Lanka, securing two prestigious awards: the Silver Award for Asset Management Company of the Year and the Gold Award for Digital Product/Fintech Offering of the Year.
- Silver Award for Asset Management Company of the Year: This award acknowledges Faysal Funds’ dedication to excellence in asset management. It highlights the company’s role in empowering investors and helping them achieve their financial aspirations with integrity and expertise.
- Gold Award for Digital Product/Fintech Offering of the Year: This accolade celebrates Faysal Funds’ innovative approach to financial solutions, positioning it as a leader in the fintech space. By embracing technology, Faysal Funds has consistently enhanced its product offerings, ensuring clients benefit from advanced and user-friendly digital tools.
CEO Nadir Rahman expressed pride in the company’s achievements, emphasizing the team’s dedication to revolutionizing the Shariah-compliant financial landscape.
He thanked clients, partners, and stakeholders for their continued trust and support, which have been pivotal in the company’s success.
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These awards solidify Faysal Funds’ commitment to delivering exceptional asset management services and pioneering fintech solutions for the future.
