Islamabad, 31 May 2025: AI Reporter in Urdu has become a reality in Pakistan, as 92 News unveiled what it describes as the country’s first-ever artificial intelligence-powered news anchor capable of delivering news in the national language.
The announcement was shared through the channel’s verified Instagram account, highlighting a new chapter in local broadcast journalism.
The channel stated that the AI presenter has been programmed to handle both live updates and scripted bulletins, providing a seamless news delivery experience in Urdu.
In a social media post accompanying the reveal, 92 News described the move as “a bold step into the future of journalism,” signaling its intent to embrace technological innovation in news presentation.
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This initiative has made 92 News the first mainstream television outlet in Pakistan to experiment with artificial intelligence in news broadcasting, placing it alongside a select group of regional networks exploring similar digital advancements.
Since its introduction, AI Reporter in Urdu has generated a mix of reactions from industry professionals and the wider public.
While many have applauded the use of cutting-edge technology, others have voiced concerns about potential consequences for human journalists, especially given the fragile state of employment in the media sector.
Observers have noted that the increasing reliance on AI in editorial roles raises questions about job security, ethics, and the overall impact on newsroom dynamics.
Although digital anchors have already been implemented in countries such as China, India, and Kuwait mainly for routine bulletins that require minimal human judgment their presence in Pakistani media marks a significant shift in how news may be delivered going forward.
Supporters argue that such technology can streamline operations, reduce overhead costs, and provide around-the-clock coverage.
However, critics caution that virtual anchors lack emotional intelligence, critical thinking, and the ability to navigate complex, sensitive news stories skills that are often essential in journalism.
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As the media landscape continues to evolve, it remains uncertain whether other Pakistani broadcasters will follow suit.
However, with the debut of the AI Reporter in Urdu, 92 News has set a notable precedent likely to spark broader discussions about the future of newsrooms in the age of artificial intelligence.
Whether this move leads to a wave of AI integration or remains a one-off experiment, the arrival of the AI Reporter in Urdu is already shaping the national conversation on the intersection of technology and traditional journalism.
