Islamabad, 22 Apr, 2025: The Punjab government’s recent decision to appoint actress and television personality Iffat Omar as cultural adviser to the Minister for Information and Culture, Azma Bokhari, took a turn after Omar announced she would not be accepting the role.
The government had earlier confirmed the appointment through an official notification, stating that Omar would assist the ministry in developing and executing cultural initiatives aimed at preserving Punjab’s heritage.
She was also allocated an office at Lahore’s Alhamra Cultural Complex to carry out her responsibilities.
Iffat Omar, known for her decades-long career in television and entertainment, was expected to contribute to projects promoting traditional crafts, performing arts, and literature across the province.
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Her role was intended to support coordination of cultural events and programs designed to enhance public participation in heritage activities.
The appointment had been presented as part of a wider plan by the provincial government to breathe new life into cultural institutions and encourage broader community involvement with local traditions.
However, in a public statement on social media, Iffat Omar expressed her gratitude for the offer but revealed she had decided not to accept the position.
She thanked the Punjab government and Chief Minister Maryam Nawaz Sharif for the opportunity, but noted that after careful consideration, she would respectfully decline the responsibility.
Her tweet: “Thank you so much Punjab Government @MaryamNSharif for considering me capable enough for this responsibility, but after putting some thought I humbly decline the offer and wish you all the best for the culture ministry.”
While the government has not yet commented on the withdrawal, cultural observers say the decision may prompt the ministry to look for alternative candidates with similar experience in the creative sector.
The unexpected turn has sparked discussion about the role of public figures in policymaking and cultural leadership, especially in efforts aimed at revitalizing provincial heritage and the arts.
