Islamabad, 17 April 2025: In a bold move set to reshape cricket fan culture in India, Pune-based startup Infinity Toy Tronics (ITT) has launched Cricket Icons.
It is the country’s first line of officially licensed collectable miniatures featuring top Indian Premier League (IPL) players.
The collection, featuring stars like Rohit Sharma, Jos Buttler, Shubman Gill, and Andre Russell, brings a new dimension to fan engagement.
Partnering with top IPL teams, the initiative bridges the gap between cricket fandom and memorabilia.
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The idea was brought to life by Rikesh Raja, alongside co-founders Saurabh Gajbi and Pratik Agrawal, who are based across three continents.
Gajbi explained that the inspiration came from childhood memories of action figures like Power Rangers and Marvel superheroes.
Despite cricket’s massive popularity in India, the sport had never found a proper space in the collectables market—until now.
He believes these figures will go beyond being toys, becoming symbols of loyalty, pride, and year-round connection to favourite teams.
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Backed by a three-year licensing deal, the Cricket Icons range includes single miniatures, team packs, and soon-to-launch action figures.
Priced from Rs 249 to Rs 699, they are available via Amazon, Flipkart, Swiggy Instamart, and Zepto. Physical retail options include Hamleys and local toy outlets.
Each figure is designed with up to 95% accuracy and links to a mobile app through a QR code.
Fans can unlock avatars, earn loyalty points, answer quizzes, and participate in fantasy contests, with chances to win match tickets and signed merchandise.
ITT aims to sell over a million units in 2025, signalling a shift in how fans celebrate cricket—not just by watching, but by owning a piece of the action.
