Islamabad, 28 March 2025: The ongoing 18th season of the TATA Indian Premier League (IPL) has set new viewership records across television and digital platforms.
The opening weekend of money-rich franchise cricket saw an impressive 4,956 crore minutes of cumulative watch time, making it one of India’s most-watched sporting events.
On JioHotstar, digital engagement rose by 40% from last season, with a 54% surge in connected TV consumption.
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The first three high octane encounters garnered 137 crore views, peaking at 3.4 crore concurrent viewers and accumulating 2,186 crore minutes of watch time.
Television audiences also contributed significantly, with BARC data reporting over 25.3 crore viewers and 2,770 crore minutes of watch time—a 22% increase from last year.
TV ratings for the initial matches rose by 39% compared to the previous season.
JioStar’s Sports CEO, Sanjog Gupta, stated that the response reaffirmed the popularity of the biggest cricket festival and the commitment of broadcaster to enhancing fan engagement through personalized viewing experiences.
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Kiran Mani, CEO of JioStar’s digital division, highlighted the role of digital innovation in strengthening fan interaction and increasing advertising opportunities, with over 30 major brands partnering with JioStar.
JioStar has introduced an immersive viewing experience with 25+ feeds in 12 languages and insights from over 170 cricket pundit and experts.
Interactive features such as live chats, polls, and watch parties enhance fan engagement. The MaxView feature offers an expanded display for a better visual experience.
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The return of digital-exclusive Hangout feeds and entertainment-focused programs ensures the ongoing IPL 2025 appeals to all age groups.
With second-screen engagement options, fans can scan a QR code for instant highlights on JioHotstar. JioStar has set the stage for the biggest IPL season yet.
