Islamabad, Apr 11, 2025: Peshawar Zalmi has named renowned TikTok star Jannat Mirza as its social media ambassador for the upcoming PSL 10.
The announcement was made via the official platforms of the franchise on Friday, just hours before the grand opening ceremony of league.
Mirza, known for her widespread popularity on social media and massive fan following, will support digital and online promotions throughout the event.
The franchise aims to strengthen its bond with younger audiences through this collaboration, leveraging her influence to expand its reach across various online platforms.
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With over 20 million followers on TikTok alone, the renowned model remains one of the most prominent digital personalities in Pakistan.
Her presence is expected to bring added excitement and visibility to the off-field activities, fan engagement drives, and online campaigns throughout the season.
Peshawar Zalmi has also retained Mahira Khan, one of most celebrated actresses in Pakistan, as its official brand ambassador.
Together, Mirza and Khan form a strong promotional duo—one targeting the digital-savvy youth and the other representing mainstream entertainment appeal.
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The announcement comes as the HBL Pakistan Super League enters its landmark tenth edition.
The season opens today evening with Islamabad United facing Lahore Qalandars at Rawalpindi, following a star-studded opening ceremony.
HBL PSL X will run from 11 April to 18 May, featuring 34 matches across four cities including Rawalpindi, Lahore, Karachi, and Multan.
Most matches will be held in the evening, starting at 8 PM PKT, with three double-headers and a handful of afternoon games scheduled to begin at 4 PM PKT.
With this fresh developement, the former champions looks to make a mark both on the field and across the digital landscape this 10th season of PSL.
