Islamabad, March 20 2025: Jazz Commits PKR 53.9 Billion to Advance Pakistan’s Digital and Financial Growth. Jazz is leading Pakistan’s digital transformation by rapidly evolving into a digital-first service company, promoting financial inclusion and accelerating digital adoption nationwide.
With a record PKR 53.9 billion investment in 2024, marking a 46.2% year-on-year (YoY) growth, Jazz is reshaping the way people connect, transact, and engage in the digital world.
In the fourth quarter of 2024, Jazz saw a 16.6% increase in revenue, largely driven by a 53.1% rise in digital earnings from fintech, entertainment, and enterprise services.
Its DO1440 strategy continues to strengthen, with 4G users growing by 15.3% YoY to 50.6 million, increasing 4G penetration to 70.7%.
Expanding multi-service subscribers by 24.6% YoY solidifying Jazz’s position as a digital ecosystem leader.
JazzCash is at the core of Pakistan’s cashless revolution, serving 19.7 million active users and handling PKR 2.8 trillion in transactions, a 63.3% YoY surge.
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With over 350,000 merchants and 122,000 agents, JazzCash is making digital payments mainstream across the country.
CEO Aamir Ibrahim highlighted Jazz’s role in shaping Pakistan’s digital future, saying, “We are transforming from a telecom operator into a digital enabler, driving financial inclusion, AI-powered services, and cloud solutions.
With JazzCash, Tamasha, Garaj, SIMOSA, and FikrFree, we are building a seamless, customer-centric digital ecosystem, empowering over 100 million users monthly.”
Jazz’s digital services continue to expand across industries:
- Tamasha, Pakistan’s top streaming platform, now has 17.1 million monthly active users, offering live sports including the ICC World Cup, PSL, EPL, and the Paris Olympics.
- SIMOSA, an AI-powered lifestyle platform, grew by 30% YoY, becoming a leader in beauty and personal care.
- FikrFree, Pakistan’s first AI-driven insurance marketplace, has 1.4 million users and has sold 790,000 policies since its launch.
- Garaj, Jazz’s cloud platform, recorded 74% business growth, serving over 500 enterprises with secure and localized cloud solutions.
With its PKR 53.9 billion investment in 4G expansion, digital solutions, and AI technology, Jazz is reinforcing its ServiceCo model and bridging the digital divide.
Its strategic partnership with Engro Corporation further strengthens its sustainable and scalable growth strategy, digital and financial growth.
As Pakistan’s largest digital operator, Jazz remains committed to advancing a cashless economy, driving financial inclusion, and helping individuals and businesses thrive in the digital era.
