Islamabad, Dec 31: CEO of Jazz, Aamir Ibrahim, announced that the company will officially transition to the Digital ServiceCo model starting January 1, 2025, marking a new era for Jazz as it extends its leadership in areas such as consumer connectivity, financial services, enterprise solutions, entertainment, infrastructure, and AI-driven innovations.
Reflecting on Jazz’s 30-year legacy, Aamir emphasized the company’s commitment to driving digital transformation with “conviction, collaboration, and purpose.” He acknowledged the trust placed in Jazz by customers and communities as a cornerstone of the company’s success, pledging to continue improving lives and empowering livelihoods through technology.
In his year-end note, Aamir highlighted significant achievements from 2024 that have set the stage for this transition. He emphasized that Jazz’s shift to a Digital ServiceCo would redefine its identity, moving beyond a telecom company by creating customer-centric business units. This change aligns with Jazz’s broader goal of enhancing digital access and inclusivity, particularly for underserved communities and women entrepreneurs, in collaboration with UNDP and UN Women.
Jazz’s efforts in expanding broadband saw its 4G user base surpassing 50 million, while its youth engagement brand, ROX, attracted one million customers in just 10 months. In the financial sector, JazzCash expanded to 45 million customers, processing millions of daily transactions, and the AI-powered FikrFree platform is poised to disrupt Pakistan’s insurance market.
On the entertainment front, Jazz’s Tamasha platform reached over 17 million customers, streaming cricket matches globally. Additionally, SIMOSA and GameNow further diversified Jazz’s digital offerings, with SIMOSA reaching 20 million users and GameNow attracting 5 million monthly active users.
Aamir also highlighted Jazz’s enterprise solutions, serving over 300 clients, including 95 of the top 100 companies on the Pakistan Stock Exchange. Jazz’s collaboration with NUST on Pakistan’s first Local Large Language Model (LLM) initiative underscores its focus on AI and digital advancement.
Looking forward, Aamir emphasized that Jazz is committed to addressing evolving customer needs and fostering innovation. The inauguration of Jazz World HQ exemplifies the company’s forward-thinking approach to the modern workplace while remaining rooted in its values of collaboration and innovation.
