Islamabad, 18 April 2025: Lahore Qalandars CEO Atif Rana has urged the Pakistan Cricket Board (PCB) to introduce significant reforms in the financial structure of PSL.
He emphasized the need for a more franchise-focused model to ensure the league’s long-term success and stability.
In a recent media interview, Rana expressed concern over the current system, under which PSL franchises operate without full ownership rights.
He explained that team owners function more as temporary caretakers than actual stakeholders, which limits their ability to plan for the future or invest confidently in the development of their teams.
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Highlighting the contrast with other global leagues, Rana pointed out that for PSL to grow and compete with tournaments like the Indian Premier League (IPL), it must transition to a no-fee, revenue-sharing system.
He believes this shift would offer franchises the financial freedom and incentive needed to enhance team operations, attract sponsors, and build stronger connections with their fanbases.
Rana also emphasized that the PSL should not be treated as a one-month event. Instead, he suggested a year-round branding approach that keeps the audience engaged beyond the tournament window.
According to him, consistent interaction with fans and stakeholders could unlock greater commercial value for both individual teams and the league overall.
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While acknowledging progress under current PCB Chairman Mohsin Naqvi, Rana maintained that deeper changes are essential.
He urged the PCB to study and implement successful global models where franchises enjoy genuine ownership and participate in the league’s overall profits.
Rana’s remarks have reignited discussions about the PSL’s long-term direction, with many in the cricketing community echoing the need for a more modern and sustainable approach.
As the league continues to grow in popularity, stakeholders are now watching closely to see whether the PCB will respond to these calls for reform.
