Leisure Club is one of Pakistan’s leading fashion retail brands, known for its quality ready-to-wear clothing for men, women, and children. It operates under the umbrella of Sefam Pvt. Ltd., a renowned name in Pakistan’s textile and fashion sector.
Brand History and Ownership
- Established: April 18, 1997
- Parent Company: Sefam Pvt. Ltd.
- Headquarters: Lahore, Pakistan
- Business Model: Retail and e-commerce fashion clothing
Leisure Club was founded with a mission to deliver international-quality fashion tailored to Pakistani values and aesthetics. Over the years, it has become a household name for casual and formal attire.
Product Range and Sub-Brands
Leisure Club offers a wide array of products across several fashion categories. These include:
| Sub-Brand/Line | Description |
|---|---|
| Club X | Denim, jackets, casual wear, and accessories |
| LC Kids | Clothing for children |
| Working Woman | Workwear for professional women |
| LC Boutique | Semi-formal and festive women’s wear |
Each line is designed to cater to different lifestyle needs, from everyday wear to formal occasions.
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Nationwide Retail Network
Leisure Club operates over 60 retail outlets across Pakistan, including major cities such as:
- Karachi
- Lahore
- Islamabad
- Rawalpindi
- Multan
- Faisalabad
- Peshawar
- Abbottabad
- Gujranwala
- Hyderabad
Key retail locations include Giga Mall, Centaurus Mall, Liberty Market, Dolmen Mall, Emporium Mall, and Bahria Town.
Marketing & Sales Strategy
Leisure Club is known for its aggressive sales campaigns throughout the year. These include:
| Sale Campaign | Description |
|---|---|
| Winter’s Last Call | End-of-season winter sale |
| Summer Clearance | Summer stock clearance up to 50% off |
| Blessed Friday | Discount event during November |
| Mid-Season Sale | Timed markdowns across all categories |
These sales are promoted both in-store and online, attracting a wide customer base.
Competitive Advantages
Leisure Club’s strengths include:
- Vertically Integrated Supply Chain: Backed by Sarena Textile Industries, ensuring control over manufacturing and quality.
- Affordable Pricing: Competitive pricing without compromising on quality.
- Strong Brand Identity: Established brand recognition and customer loyalty.
- Extensive Retail Footprint: Easy accessibility for customers nationwide.
- Modern and Traditional Fusion: Designs that blend Western trends with Eastern aesthetics.
Customer Feedback and Online Presence
Leisure Club maintains high customer satisfaction ratings, with average reviews ranging from 4.2 to 4.9 out of 5. Customers praise the brand for its:
- Fabric quality
- Fashionable cuts and styles
- Reasonable pricing
- Helpful in-store staff
The brand also has a strong online presence via:
- Website: www.leisureclub.pk
- Facebook, Instagram, YouTube
- Online shopping with nationwide delivery options
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Summary Table
| Feature | Details |
|---|---|
| Founded | 1997 |
| Parent Company | Sefam Pvt. Ltd. |
| Product Categories | Men’s, women’s, kids’, Eastern & Western wear |
| Number of Stores | 60+ across Pakistan |
| E-commerce | Active online store with nationwide delivery |
| Average Customer Rating | 4.2 – 4.9 out of 5 |
| Key Sub-Brands | Club X, LC Kids, Working Woman, LC Boutique |
| Retail Strategy | Seasonal sales, clearance events, discount offers |
| Vertical Integration | Backed by Sarena Textile Industries |
Conclusion
Leisure Club Pakistan stands out as a trusted and affordable fashion brand for Pakistani consumers. With its wide product range, strong retail presence, consistent quality, and value-driven pricing, it has successfully positioned itself as a leader in the local apparel industry. It continues to evolve with customer demands, balancing tradition with modern fashion trends. Stay updated with: Bloom Pakistan
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