Islamabad, June 25, 2025: Mixed martial arts icon Jon Jones has officially stepped away from professional fighting. Known as one of the greatest fighters in UFC history, Jones isn’t taking the quiet route into retirement. Instead, he’s channeling his drive into a new venture — as Chief Performance Officer and co-owner of Ketone-IQ, a rising name in the performance supplement world.
In his new role, Jones will focus on educating athletes and everyday users about the mental clarity and energy benefits of ketones. He’s long been an advocate for pushing boundaries, and now he’s doing it outside the octagon.
“I’ve always been about unlocking human potential,” said Jones in the official announcement. “Ketone-IQ is clean energy that helps me stay focused and consistent. I want others to experience the same.”
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What’s Ketone-IQ?
Ketone-IQ delivers a clean energy source derived from ketones — a natural compound that fuels both body and mind. Unlike caffeine or sugar, it doesn’t cause energy crashes or build tolerance. Once reserved for elite military and sports professionals, ketones were extremely costly — some early versions priced at $25,000 per dose. Today, Ketone-IQ is affordable and available nationwide through retailers like Sprouts and The Vitamin Shoppe.
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For Jon Jones, this is more than a business role. It marks a personal shift — from fighter to health advocate — aimed at helping others optimize their lives with tools once reserved for high performers.
