Islamabad, April 10: Mobilink Bank, Pakistan’s trailblazing digital microfinance institution, has earned international acclaim by securing the Silver Award at the Dubai Lynx Awards 2025.
Lynx Awards are the MENA region’s most prestigious celebration of marketing and creative excellence.
The bank’s groundbreaking ‘Invisible Heirs’ campaign was honored in the Creative Strategy: Corporate Purpose & Social Responsibility category, marking a significant milestone in its mission to challenge systemic gender inequality in Pakistan.
About the Campaign
‘Invisible Heirs’ highlights the issue of inheritance denial for women in Pakistan.
It tells an emotional story of women’s struggles for their rightful share.
The campaign sparked widespread conversation and awareness.
Through an emotional and thought-provoking video narrative, Mobilink Bank brought national attention to the emotional struggles and societal barriers women face while pursuing financial justice.
Read more: Mobilink Bank’s WIN Incubator Supports 13 Women-Led Startups for Business Growth.
Digital Tools for Impact
Mobilink Bank’s campaign tackles gender-based financial inequality head-on to foster financial autonomy for women.
It has added an ‘Inheritance Calculator’ to its app.
This tool helps women know their legal inheritance share.
It connects advocacy with accessible digital solutions.
Read more: Mobilink Bank Wins Prestigious GLOMO Award for ‘The Invisible Heirs’ Campaign.
A Message from the CEO
Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, expressed his pride in the international recognition, stating:
“Winning at the MENA region’s premier marketing platform reignites our drive to fight for long-term financial empowerment for women. This accolade validates our belief that digital innovation, when paired with purposeful advocacy, can dismantle deep-rooted social injustices. We’re proud that ‘Invisible Heirs’ is not just a campaign—it’s a movement.”
The Dubai Lynx Awards, held annually in Dubai, are the region’s leading platform for honoring visionary campaigns in advertising, marketing, and communications.
The event gathers top-tier agencies, brands, and creatives across the Middle East and North Africa to recognize campaigns that fuel both business impact and meaningful societal change.
A Growing List of Global Wins
This award adds to Mobilink Bank’s global recognition.
Previously, Mobilink Bank earned accolades at GSMA’s GLOMO Awards and M360 APAC, reinforcing its position as a global force in promoting financial inclusion, digital innovation, and gender equality.
The award stands as a powerful endorsement of the bank’s continued efforts to uplift and empower women across Pakistan through socially responsible banking solutions.
