RIslamabad, Mar 6 2025: Mobilink Bank Wins Prestigious GLOMO Award for ‘The Invisible Heirs’ Campaign during the Mobile World Congress 2025.Mobilink Bank has reaffirmed its position as a leader in women’s financial inclusion and economic empowerment by securing the coveted ‘CMO Marketing Campaign’.
The award honors Mobilink Bank’s groundbreaking initiative, The Invisible Heirs, a campaign designed to tackle gender-based financial inequality by addressing the systemic denial of women’s inheritance rights in Pakistan.
This historic victory marks the first time a Pakistani campaign has won under the CMO Marketing Campaign category at the GLOMO Awards.
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At the heart of The Invisible Heirs initiative is an inheritance calculator integrated into Mobilink Bank’s consumer app, Dost. This tool empowers women by enabling them to easily determine their legal inheritance share.
The campaign also featured a compelling video highlighting the social and emotional struggles women face when claiming their rightful inheritance, sparking a nationwide dialogue and driving impactful change.
Speaking about the achievement, Mobilink Bank Wins GLOMO Award , Aamir Ibrahim, CEO Jazz, Chairman Mobilink Bank, and Group Executive Committee Member of VEON, stated:
“This award is a tribute to our staunchness to fostering significant social renovation through innovation. The Invisible Heirs campaign not only sheds light on a critical issue but also provides a practical solution that enables women to secure their financial future.
This recognition reinforces VEON’s commitment to developing digital solutions that promote gender equality and economic inclusion.” Similarly, Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, expressed his excitement over the win, stating:
“Winning the GLOMO Award for The Invisible Heirs campaign is a major milestone in our mission to eliminate barriers that hinder women’s financial independence. By equipping women with tech-driven tools to claim their inheritance rights.
We are reshaping the gender equality landscape in Pakistan. This recognition fuels our commitment to driving long-term women’s empowerment through financial technology.”
This accolade is another significant achievement in Mobilink Bank’s ongoing efforts to harness fintech for financial inclusion. Previously, The Invisible Heirs campaign earned the Digital Nations Video Creativity Award at GSMA’s M360 Asia-Pacific event in 2024.
Moreover, Mobilink Bank was recently recognized among the ‘Top 10 Most Inclusive Organizations of the Year’ at the GDIEB Awards 2025 and has consistently led the State Bank of Pakistan’s Banking on Equality Scorecard for two consecutive years.
With this victory, Mobilink Bank continues to push the boundaries of innovation, financial empowerment, and gender equality, cementing its status as a frontrunner in Pakistan’s digital banking landscape.
