Netflix new prices in Australia have stirred controversy, with the streaming giant once again raising subscription costs—leaving many long-time members furious and even calling for a boycott.
Updated Netflix subscription rates in Australia
Starting September 25, 2025, subscribers will see noticeable jumps across all plans:
- Basic with ads: +$2
- Standard (ad-free): +$2
- Premium: +$3
- Extra account sharing fee: +$1
Emails sent out to customers confirmed the new charges, with some plans now reaching as high as $28.99 per month.
Subscribers push back against Netflix new prices
The latest Netflix price increase in Australia has triggered a wave of anger across social media. Many users say the platform keeps hiking costs without delivering more value.
One frustrated member wrote: “This is how piracy will rise again—people are done paying more for the same content.”
Another long-time subscriber of nine years confirmed they finally cancelled: “I saw the email and immediately ended my plan.”
Others argued the constant price rises reflect corporate greed rather than investment in content quality.
Netflix defends its pricing strategy
In response, Netflix explained that occasional adjustments are necessary as the company adds new features, invests in fresh content, and offers a variety of plan options.
Still, critics argue the streaming platform is becoming too expensive, particularly as competitors like Disney+, Prime Video, and Stan introduce more affordable deals in Australia.
Can Netflix survive in Australia’s crowded market?
Industry experts warn that the backlash could permanently damage Netflix’s position in Australia. Once considered the go-to streaming service, it now faces stiff competition in a fragmented market where viewers can easily switch—or return to piracy.
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As Netflix new prices in Australia take effect, the company’s ability to retain its loyal subscriber base may define its future in the region.
