Islamabad, Oct 29: Today marked the opening of the 28th Beautyworld Middle East, which will take place from October 28 to October 30, 2024, at the World Trade Centre in Dubai.
This exhibition is being attended by over 1,900 exhibitors from 60 nations.
Approximately 70,000 industry experts, many of whom are from Pakistan, are joining the more than 250 new exhibitors.
Importers, salon owners, and spa operators are researching new products and attending master workshops on various beauty methods.
Products in the areas of fragrances, cosmetics, skincare, beauty technology, personal care, hair, nails, and salon supplies are on display in pavilions from nations like China, Italy, Japan, Korea, Turkey, and the US.
Under the Trade Development Authority of Pakistan (TDAP), other businesses are also taking part, including Zaki Industries, Noorani & Co., and Montis Pvt. Ltd.
Pakistan’s ambassador to the United Arab Emirates, Ambassador Faisal Niaz Tirmizi, visited the Pakistan Pavilion at Beauty World Middle East 2024 on Monday and praised the role played by Pakistani exhibitors in bringing high-quality and creative products to the region.
According to Ambassador Tirmizi, Pakistani enterprises’ attendance at the show was a significant step in marketing Pakistan’s cosmetics and personal hygiene goods internationally.
The Pakistani exhibitors were congratulated by the Consul General for their dedication to expanding their market reach and diversifying their product offerings.
