Islamabad, Mar 12, 2025: Pakistan’s tourism sector is on track to generate more than $4 billion in revenue by 2025, as per a report by Statista Travel and Tourism Pakistan, cited by The News.
With a projected annual growth rate of 6.75% between 2025 and 2029, the market is expected to hit $5.53 billion by the conclusion of this period.
Among the industry’s key drivers, package holidays lead the way, with estimated earnings of $1.92 billion in 2025.
The number of travelers opting for this segment is forecasted to reach 22.17 million by 2029, increasing the user penetration rate from 11.3% in 2025 to 14.6% in 2029.
Additionally, the average revenue per user (ARPU) is projected at $150.66, while digital bookings are expected to account for 66% of total earnings by 2029.
Factors Fueling Pakistan’s Tourism Boom
The tourism industry in Pakistan is expanding swiftly, driven by a surge in both local and international visitors eager to explore the country’s diverse landscapes, rich heritage, and cultural landmarks.
A significant shift in travel trends is the rise in domestic tourism, as more Pakistanis choose to explore their homeland.
This transition is fueled by enhanced infrastructure, increased disposable income, and a collective effort to boost the local economy.
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The digital transformation has also revolutionized the sector, with online travel platforms and social media playing a crucial role in shaping travel preferences and influencing destination choices.
Government Initiatives and Economic Impact
According to Statista, multiple macroeconomic factors contribute to this steady growth.
Government-backed tourism initiatives, major infrastructure projects, and improved global connectivity through new airline routes have significantly strengthened the sector.
Moreover, political stability and enhanced security conditions have bolstered traveler confidence, encouraging both domestic and international tourism.
As Pakistan continues to develop its tourism infrastructure, the country is set to become a preferred destination for travelers seeking cultural, historical, and adventure-filled experiences.
