Islamabad, June 14, 2025: PTCL Group (Pakistan Telecommunication Company Limited and Ufone 4G) have emerged as standout winners at the Pakistan Digital Awards 2025, securing six awards including the top honour of Best Digital Campaign of the Year for their emotionally resonant and nationally celebrated campaign, ‘Seenataan’.
Recognized as the most impactful campaign across all categories, Seenataan paid tribute to the spirit of Pakistan’s Olympic star Arshad Nadeem and reflected the Group’s deep commitment to storytelling that connects with the people, while promoting national pride and purpose.
The award for Best Digital Campaign of the Year is a testament to PTCL Group’s ability to deliver content that is not only creatively powerful but also rooted in a deeper sense of identity and shared achievement. By championing the journey of a homegrown athlete who has inspired millions, the campaign had a high-end digital execution aligned with heartfelt messaging to set it apart as a benchmark in the industry. This recognition affirms the Group’s leadership in using digital platforms to tell meaningful stories that resonate far beyond traditional commercial objectives.
In addition to this flagship win, the Group secured five other awards across a diverse set of categories, reflecting the depth and breadth of its digital innovation and customer focus. PTCL’s WhatsApp Bot was acknowledged for its smart, user-first approach to customer service, simplifying support interactions through an accessible, real-time channel. The PTCL Group My Reward App earned praise for transforming the way customers engage with loyalty programs, offering a seamless experience that adds value beyond core services.
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Ufone’s Zalmi Women Cricket League campaign was recognised for its role in promoting inclusion and empowerment in sports, reinforcing the Group’s commitment to social impact and community-building. The Ufone 4G Free Unlimited Snapchat Offer captured attention for connecting meaningfully with younger audiences through value-driven engagement, while the Ufone 4G Sim Lagao Campaign was rewarded for its reach and effectiveness in reactivating customer relationships at scale.
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As a truly customer-centric organization, PTCL Group continues to focus on delivering meaningful experiences tailored to the evolving needs of every segment from youth to families, sports fans to digital-first users. This wide spectrum of recognition reaffirms the Group’s ability to lead with both purpose and performance. Winning in such varied categories from service innovation to creative storytelling speaks to a consistent philosophy of putting the customer at the heart of everything while delivering excellence through every campaign, platform, and interaction.
