Islamabad, Oct 31: Samsung May Drop Galaxy Brand for New Premium Smartphones Amidst iPhone Competition
Samsung is considering dropping the recognizable Galaxy brand name, which has been used to identify its cellphones since 2009.
According to industry sources, the corporation may be rebranding as part of its plan to establish a new identity in the market.
This disclosure comes amid recent financial turmoil in Samsung’s semiconductor division,
Customers and shareholders are concerned about the sharp decline in Samsung’s chip manufacturing business,
which was revealed in the company’s most recent financial report.
Samsung’s leadership responded in a way never seen before due to the gravity of the situation, formally apologizing to investors and customers.
The announcement contained pledges to improve performance by refocusing on core product lines and thoroughly reorganizing underperforming business units.
Samsung may decide to stop using the Galaxy brand for its flagship phones as a result of this reorganization.
Both the Z series foldables and the S series phones may fall under this category.
According to recent reports, internal discussions on Samsung’s strategic direction have been going on for almost a year.
When Lee Young-hee, Samsung’s Global Marketing Chief, spoke about the possible change at CES 2024, the public took notice.
Samsung’s high-end gadgets might stand out from the rest of the company’s extensive product line with a unique identity.
Although a number of aspects would need to be carefully considered before making such a significant adjustment, experts believe that this strategy shift may be a game-changer for the South Korean digital behemoth.
The action would change Samsung’s market positioning in the fiercely competitive premium device sector
and would represent one of the biggest brand strategy changes in the company’s consumer electronics division since the Galaxy moniker was first used in 2009.
