Islamabad, Dec 17: Galaxy AI has already bolstered the success of the Galaxy S24 series, and now Samsung is rumored to elevate its AI ambitions further with a revamped Bixby voice assistant, set to debut alongside the Galaxy S25 series in early 2025.
According to reliable tipster Ice Universe, the upgraded Bixby will serve as a major selling point for the Galaxy S25, marking a shift in Samsung’s strategy to compete in the voice assistant market.
The Evolution of Bixby
Originally launched in 2017 to replace S Voice, Bixby has long struggled to challenge Google Assistant and Apple’s Siri. However, Samsung’s new direction focuses on integrating generative AI into Bixby, potentially incorporating features inspired by Google’s second-generation Gemini Nano update.
Samsung’s commitment to improving Bixby aligns with its broader Galaxy AI ecosystem, signaling its intent to remain competitive while still considering Google’s Gemini as a rival rather than a replacement.
Keeping Pace with Apple and Google
Samsung’s move comes as Apple plans to integrate Apple Intelligence into Siri with iOS 18.3, expected to roll out in 2024. This heightened competition in AI-powered virtual assistants places pressure on Samsung to ensure Bixby keeps pace and offers unique AI capabilities to enhance the Galaxy S25 user experience.
Key Highlights
- Bixby Upgrade: Generative AI integration and expanded functionality.
- Galaxy S25 Launch: Expected in early 2025 with Bixby as a standout feature.
- AI Competition: Samsung aims to compete with Google Assistant and Apple’s AI advancements.
While skepticism remains among tech enthusiasts, Ice Universe remains confident that the revamped Bixby will be a pivotal upgrade. The true test will come with its unveiling, as Samsung aims to leverage Bixby’s improvements to make the Galaxy S25 a major contender in the AI-driven smartphone market.
