Islamabad, Feb 11: Saudi Arabia is gearing up to host the fourth edition of the Saudi Media Forum (SMF 2025) in Riyadh from February 19 to 21. This significant global media gathering will explore the future of the industry, technological advancements, and investment opportunities, serving as a dynamic platform for professionals to share insights and experiences.
Key highlights of the forum will include discussions on the transformation of the media landscape, focusing on how technology is being integrated into content production. The Kingdom’s efforts to ensure sustainability in the media sector will be a major topic, including the use of solar energy in data centers and studios, the shift toward electronic journalism, and the growing role of artificial intelligence (AI) in broadcasting and digital content distribution.
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Another prominent topic will be Saudi Arabia’s emerging status as a global hub for gaming and esports, driven by government initiatives and digital innovations. Experts will delve into how AI is influencing media, particularly in content creation and production efficiency, reshaping the industry’s dynamics.
The Kingdom’s preparation to host the 2034 FIFA World Cup is also expected to significantly boost international media engagement, fostering cultural exchange through extensive global coverage and participation. With 80 sessions and workshops, the forum will feature 200 media leaders and industry specialists from across the globe, providing a comprehensive look at the future of media and entertainment.