Islamabad, Dec 17: The Pakistan Telecommunication Authority (PTA) has released its latest report on social media usage as of January 2024, highlighting significant growth and gender dynamics across key platforms.
- YouTube
- Users: 71.7 million
- Male: 72% | Female: 28%
YouTube leads as Pakistan’s most popular digital platform, underlining its dominance in content consumption and creation.
- Users: 60.4 million
- Male: 77% | Female: 23%
Facebook remains a prominent platform, though it reflects a noticeable gender gap in user participation.
- TikTok
- Users: 54.4 million
- Male: 78% | Female: 22%
The video-sharing app has shown rapid adoption, particularly among younger demographics, despite ongoing content regulation challenges.
- Users: 17.3 million
- Male: 64% | Female: 36%
Instagram’s steady growth highlights its appeal for younger users, especially in photo and video sharing.
Addressing the Digital Gender Divide
The PTA report also sheds light on ongoing efforts to tackle Pakistan’s digital gender gap, where male users overwhelmingly outnumber female users across platforms.
Under the Ministry of IT’s leadership, a Digital Gender Inclusion Strategy has been devised. Collaborating with UNESCO, telecom organizations, civil society, and tech industries, PTA aims to:
- Remove barriers limiting women’s digital participation.
- Promote policies to enhance female representation in the digital landscape.
- Implement an action plan with defined timelines to ensure measurable progress.
This initiative is a critical step toward ensuring equitable digital inclusion and empowering women across Pakistan’s evolving online ecosystem.
