Islamabad, 5 June 2025: TECNO Showcases Camon 40 in a vibrant celebration of photography, culture, and youth creativity, hosting a unique photowalk through the storied streets of Lahore’s historic inner city.
Designed to highlight the capabilities of its newly launched Camon 40 series, the event brought together aspiring content creators and students for a hands-on exploration of the smartphone’s AI-powered camera features.
Organized under the banner ‘Shot on Camon’, the event invited participants to experience Lahore’s rich cultural heritage firsthand, capturing its timeless architecture, bustling markets, and artistic street scenes through the lens of the Camon 40.
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To enrich the visual journey, TECNO collaborated with acclaimed visual storyteller Art by Wasif, known for his evocative portrayal of Pakistan’s historical and cultural tapestry.
Leading the photowalk, Wasif offered participants expert tips on framing, light manipulation, and storytelling aesthetics while simultaneously demonstrating how the Camon 40 adapts to dynamic street environments.
Praising the device’s smart photography tools, Wasif remarked: “TECNO’s AI system is among the finest I’ve encountered.” He particularly lauded AI Eraser, which eliminates visual clutter with a single touch, and FlashSnap, which adeptly freezes high-speed action into crisp, clear shots ideal for Lahore’s ever-moving street life.
Smart Imaging in Action
As users roamed through the alleys of Androon Lahore, the Camon 40’s advanced camera tools brought the visual narrative to life. Among the highlights:
- FlashSnap: Enabled split-second photography of fast-paced scenes, capturing motion without blur perfect for spontaneous street captures.
- AI Eraser 2.0: Helped users quickly refine their shots by removing background distractions, ensuring focus remained on the subject.
- AI Background Extender: Gave creative freedom by intelligently expanding backgrounds, allowing enhanced composition with a single tap.
Stories Through the Lens
The event received overwhelmingly positive feedback. Amna, a student from LUMS, shared her excitement:
“I wasn’t expecting such high-quality photos from a phone. The AI tools made it incredibly simple and enjoyable.”
Shahid, another participant, echoed the sentiment:
“The Camon 40 Pro’s camera absolutely exceeded my expectations. Its performance rivals that of high-end DSLR cameras.”
More than just a demonstration, the Shot on Camon event was a celebration of creativity, youth expression, and technological innovation.
TECNO Showcases Camon 40 not merely as a smartphone, but as a storytelling companion empowering the next generation of photographers and social media creators with professional-grade tools in their pockets.
Global Contest Offers Further Engagement
Building on this local activation, TECNO has launched a global Shot on Camon photography challenge, inviting users to document everyday motion and beauty in three themed categories: Snap Every Pulse, Snap All Fleeting Bonds, and Snap Any Motion. Monthly winners will receive exciting prizes, adding a global dimension to the brand’s creative outreach.
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TECNO Showcases Camon 40 once again as a symbol of its dedication to pushing boundaries in smartphone photography giving users the power to view and share the world through an intelligent, artistic lens.
For more information on how to participate, visit TECNO’s official Instagram page.
