Türkiye Welcomes First Pakistani Influencer Trip to Boost Cultural Tourism

In a landmark initiative aimed at strengthening tourism and cultural ties between Pakistan and Türkiye, the Türkiye Tourism Promotion and Development Agency (TGA), in collaboration with the Ministry of Tourism and Culture, hosted the first-ever official Pakistani content creators’ trip to Türkiye this month. The initiative was managed and curated by Asiatic Public Relations Network (APR).

Pakistani Influencers Experience Türkiye’s Hospitality

Six prominent Pakistani social media influencers — Hamza Bhatti, Osama Nasir, Umama Ismail, Ghuas Gondal, Fariha Asghar, and Rea Rana — were part of this historic journey. Their itinerary was carefully designed to showcase Türkiye’s rich heritage, vibrant culture, and modern lifestyle, with Istanbul as the focal point.

From the Blue Mosque, Hagia Sophia, and Basilica Cistern in Istanbul’s historic peninsula to the colorful streets of Balat and Fener, the influencers documented the city’s perfect blend of tradition and modernity. They also explored Istiklal Street, Spice Bazaar, Galataport, and enjoyed a breathtaking Bosphorus Cruise, capturing Istanbul’s unique position bridging Europe and Asia.

A Culinary and Cultural Immersion

Gastronomy was a major highlight of the trip. The influencers experienced authentic Turkish cuisine alongside modern fusion delicacies, sharing the essence of Türkiye’s renowned food culture with their audiences through engaging digital content.

A TGA representative said:

“We are delighted to welcome the first group of Pakistani influencers to Türkiye. This milestone reflects our commitment to further strengthening ties between our two nations, and showcasing Türkiye’s unique experiences to Pakistani travelers. We look forward to seeing the stories and content that will inspire more visitors from Pakistan to discover Türkiye.”

Strengthening People-to-People Connections

The influencers will be sharing their journey through digital platforms, offering Pakistani audiences a first-hand glimpse into Türkiye’s cultural, historical, and culinary treasures. This pioneering collaboration marks the beginning of a series of initiatives by TGA to promote Türkiye in Pakistan, further deepening the long-standing friendship between the two nations.