Islamabad: AI fintech startup Metric, headquartered in Abu Dhabi and co-founded by Pakistani entrepreneurs Meenah Tariq, Omar Parvez, and CTO Dr. Habiba, has announced the closure of a seven-figure seed funding round to support its regional expansion across the Gulf and Asia.
While the exact investment amount was not disclosed, the round saw backing from several prominent investors including Sanabil 500 Global, Hub71, i2i Ventures, Plus VC, Epic Angels, Accelerate Prosperity, and various angel investors from the GCC.
In tandem with this funding milestone, Metric unveiled what it calls the world’s first “Chief Financial AI”, named Max. Unlike a traditional chatbot, Max is a “business co-pilot AI agent” designed to help business owners make smarter, data-driven financial decisions.
Built on a proprietary dataset of over $4 billion in transactional data, Max analyzes financial trends, spending patterns, and growth opportunities that standard accounting tools often overlook.
“Our goal is to provide small businesses with a level of financial guidance that was previously only available to large enterprises,” said CTO Dr. Habiba.
“Max empowers business owners with real-time insights to enable sustainable financial success.”
The web-based platform, along with Max, is available in English and Arabic, offering educational content in both languages.
Metric a Global Success
Metric’s Android app has already seen adoption from over 130,000 businesses in 190 countries, reflecting its wide-reaching appeal. More than 500 businesses have already signed up to use Max, according to the company.
Speaking to Media, CEO Meenah Tariq, who hails from Peshawar, emphasized the global ambition behind the product. “With the region’s top investors backing us, and with hundreds of businesses already on board, we are building from the GCC for the world.”
The startup’s fintech offering extends beyond AI-powered financial insights.
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Through its marketplace, Metric connects users to financial services, including business debit cards and funding opportunities, providing a holistic financial ecosystem for entrepreneurs.
Tariq shared that the latest investment will help Metric scale up its Chief Financial AI offering and expand its fintech marketplace, especially within the MENAP region (Middle East, North Africa, Afghanistan, and Pakistan).
“We are doubling down on two things: deeper penetration in MENAP markets with Max, and expanding our fintech services to offer more value to business owners,” she said.
Metric previously raised $900,000 in pre-seed funding in March 2022, in a round that was oversubscribed.
At the time, the founders had highlighted the UAE as a strategic launchpad into the wider MENA region, and this latest funding and product launch mark a major step toward realizing that vision.
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“We built Metric to de-mystify accounting and finance for small businesses,” added Tariq. “With Max, we’re giving them not just numbers, but actionable insights, so they can grow faster and smarter.” Story by AHmed Mukhtar.
