Karachi, Pakistan – June 12, 2025: With exactly one year to go until the FIFA World Cup 26™ kicks off across Canada, Mexico, and the United States, Visa (NYSE: V) — a global leader in digital payments and long-standing supporter of world football — has announced that rising football star Lamine Yamal will serve as a global ambassador for the tournament.
To mark the milestone and build momentum for what will be the largest FIFA World Cup™ in history, Visa is launching exclusive fan experiences for cardholders. These include meet-and-greet opportunities with Lamine Yamal in Barcelona, signed merchandise, and more exclusive benefits as the tournament approaches.
“Lamine represents the future of football — bold, exciting, and full of potential,” said Tarek Abdalla, Chief Marketing Officer, Visa CEMEA. “At Visa, we’re constantly looking for new ways to connect with fans through the power of sport. As Visa’s FIFA World Cup™ ambassador, Lamine embodies the spirit and passion of the beautiful game, inspiring millions of fans worldwide.”
At just 16, Yamal has already stunned the world with his record-setting performances, showcasing skill, speed, and vision that have made him a breakout global star. Speaking on the partnership, Lamine Yamal shared:
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“Football is more than a game, it’s joy and a way to connect with people around the world. I’m proud to partner with Visa to share that passion and inspire people through sport.”
As the Official Payment Technology Partner of FIFA, Visa continues to drive inclusion and access in football through grassroots programs, global initiatives, and now, a high-profile partnership with one of the game’s most promising talents. From innovative fan engagement to exclusive cardholder perks, Visa remains at the forefront of reshaping how fans experience the game.
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments, facilitating over 215 billion transactions annually between consumers, merchants, financial institutions, and governments in more than 200 countries and territories. Visa’s mission is to connect the world through the most innovative, secure, and reliable payments network. The company believes in building inclusive economies that uplift everyone, everywhere. Learn more at Visa.com.
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