Islamabad, Aug 12, 2025: Weapons, the latest thriller put out by Warner Bros, had a high-opening weekend at 43.5 million domestically and 71.8 million globally. Its distinctive horror concept and creative marketing attracted youthful viewers, who were especially women under 25, and the movie affected Disney in its Freakier Friday, which is now calming down to gross $28.6 million in the United States.
Weapons earned $11.3m on Sunday in what was a solid hold after a $14m Saturday. The marketing campaign of the movie was intelligently oriented to create suspense. Warner Bros began at a low key level, advertising teasers and trailers one at a time, building the mystique of the tale of disappearing children in a small town.
Those promotion properties were not limited to trailers as a particular web site was interactive as well as deeper ARG activations as well as viral pranks by having kids disappear in the middle of major cities throughout the worlds.
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All these real-life activities created a social reach of above 136 million as they sparked concerns and ticket sales. The summer season is going along, but Weapons is ready to achieve success, and the high multiple should be comparable with that of such a recent success as Get Out.
With this performance at the box office, Weapons is placed among the participants in the 2025 game of original movies.
