Islamabad, Apr 15, 2025: Tahir Yaqoob Bhatti, the President and Chief Executive Officer of Zarai Taraqiati Bank Limited (ZTBL), was proudly awarded by the Governor of the State Bank of Pakistan (SBP) in Karachi.
The State Bank granted recognition to ZTBL for its exceptional execution of the National Financial Literacy Program (NFLP) for the fiscal year 2023–24.
Originally tasked with hosting 310 awareness workshops, ZTBL surpassed its goal by successfully organizing 320 sessions during the financial year.
These outreach events benefited 10,414 individuals nationwide, including an impressive 5,281 female participants—a key achievement in empowering women through financial education.
The initiative made a major impact by encouraging financial inclusion.
As a direct result, people who had never interacted with formal banking services before opened 9,351 new bank accounts.
Read More: Macroeconomic Stability Restored, Says SBP Governor
From July 2021 to March 2025, ZTBL has provided financial education to over 37,000 citizens across different regions of Pakistan, making a lasting contribution to building a more financially aware society.
ZTBL’s efforts have not gone unnoticed.
The bank has earned continuous appreciation from the SBP. Along with receiving this year’s prestigious Mega Performance Award, ZTBL also won a Special Performance Award the previous year.
Since 2018, the institution has received a total of 17 honors, including performance shields, appreciation certificates, and awards from SBP’s head office in Karachi as well as its regional centers in Lahore, Gujranwala, Islamabad, and Faisalabad.
ZTBL continues to lead from the front in its commitment to increasing financial literacy.
The bank firmly believes that educating the public about financial matters is crucial to reducing poverty, fostering economic development, and securing long-term financial resilience for the country.
With consistent dedication to empowering underserved communities through education, ZTBL remains a key player in transforming Pakistan’s financial landscape.
However, the bank’s proactive role is setting a benchmark for others to follow and is helping bridge the gap between the formal banking sector and the unbanked population.
