Islamabad, Nov 11: Bank Alfalah, one of Pakistan’s prominent commercial banks, has reintroduced AlfaMall, its leading e-commerce platform and the country’s largest organized Buy Now, Pay Later (BNPL) marketplace, now including an exclusive BNPL option specifically for the fashion category.
To commemorate the relaunch, an exclusive event showcasing celebrated designers took place at the historic Mohatta Palace, marking the debut of the new AlfaMall website with an emphasis on style, digital advancement, and financial empowerment.
The gathering was hosted by the senior management of Bank Alfalah and featured distinguished guests such as Senator Rubina Khalid, Chairperson of BISP, Consul Generals from the UAE, U.S., and U.K. embassies, CEOs of major companies, and well-known celebrities and influencers.
AlfaMall’s BNPL feature provides a convenient shopping experience by allowing purchases without any upfront payment and zero-interest instalments.
With options for 3, 6, 9, or 12-month plans, customers can shop using any Pakistani bank’s credit card, making AlfaMall one of the most accessible BNPL platforms nationwide.
The relaunch introduces the highly anticipated 11:11 shopping festival, giving shoppers across Pakistan access to exclusive deals on top items such as mobile phones, electronics, home appliances, and motorcycles.
This national shopping event positions AlfaMall as the go-to platform for premium e-commerce experiences.
A distinctive element in the new AlfaMall is the Hunarmand category, dedicated to empowering local artisans, particularly female craftsmen.
This initiative partners with artisans to celebrate Pakistan’s rich cultural heritage through handmade items like Ralli quilts and detailed embroidery, fostering sustainable fashion and economic growth for local craftspeople.
Reflecting Pakistan’s cultural roots, AlfaMall’s new Fashion category now offers designs by notable fashion icons such as Deepak Perwani, House of Amir Adnan, Muneeb Nawaz, Ali Javeri, and Hassan Sheheryar Yasin (HSY). These fashion items and jewellery pieces are available on flexible BNPL plans through AlfaMall.
Through digital advancements such as BNPL and expanded access to high-end brands and sustainable local crafts, AlfaMall is advancing Pakistan’s digital economy, supporting economic empowerment, and setting a path for a more inclusive future.
