Islamabad, Aug 18: Lahore Expo Centre, BYD, the top producer of New Energy Vehicles globally, and Mega Motor Co. conducted an immersive blaunch event.The corporation demonstrated its long-term goals for Pakistan and its resolve to spearhead the automobile industry’s transition to sustainable transportation during the event.
Three eagerly awaited models the BYD Sealion 6, BYD Seal, and BYD Atto 3 that will soon be available in Pakistan were introduced during the event. In collaboration with Mega Motor Company, this event signifies BYD’s formal brand introduction into the Pakistani passenger vehicle market and reaffirms the company’s brand purpose of “Technological Innovations For a Better Life.”
The purpose of this launch event was to introduce the brand and the key NEV technologies that BYD will introduce to the Pakistani market. BYD first announced its official debut into the country’s market in March 2024.The three models on display at the event are the newest developments in the company’s new energy vehicle technology, and they are all made to fulfill the various demands of Pakistani consumers by providing cutting-edge features, exceptional performance, and a dedication to a greener future.
Speaking at the event, Mr. Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, said he was excited about the company’s plans to go worldwide, saying, “BYD is proud to be at the forefront of this transformation as the world moves toward a sustainable future.”Our goal in entering the Pakistani market is not only to provide customers with cutting-edge cars, but also to push a more comprehensive vision of technological innovation and environmental responsibility. We think that the globe and Pakistan will both benefit greatly from a cleaner and more affluent future, thanks in large part to our new energy vehicles.
“Our vision is simple yet ambitious: to drive Pakistan’s future with sustainable mobility,” stated Mega Motor Co. CEO Aly Khan. Our goal is to spearhead the change in Pakistani transportation by working with BYD, the world’s leading manufacturer of NEVs, and changing everything from the cars you drive to the locations where you charge them to the sources of energy. Our dedication serves the interests of the entire country in addition to our clients.
“We want to tackle these challenges head-on, aligning with the U.N. Global Sustainable Development Goals (SDGs) and playing our part in fulfilling the government’s vision of increasing the number of new energy vehicles on roads while reducing the use of fossil fuel,” he continued. “Pakistan faces increasingly pressing environmental issues like air pollution and climate change.”
Speaking at the event, The Hub Power Company Limited’s Chief Executive Officer, Kamran Kamal, said, “We are proud to partner with BYD, the Global New Energy Vehicle Sales Leader, in our pursuit of a sustainable future.To realize BYD’s vision, we are building three cutting-edge flagship stores and experience centers in Karachi,” Kamran continued.
Lahore and Islamabad to demonstrate our dedication to excellence and client satisfaction, reflecting international standards while taking into account regional preferences. We will build Pakistan’s first NEV assembly plant, a cutting-edge CKD facility devoted to manufacturing BYD’s innovative New Energy Vehicles, in a historic investment.
In addition, Kamran Kamal announced the start of Hubco Green, an effort that would accelerate Pakistan’s transition to green mobility. “We are pleased to announce the installation of fast-charging stations throughout major cities, motorways, and highways, under the auspices of Hubco Green, providing our customers with comfort and confidence throughout their journey.”
The BYD and Mega Motor Company-initiated campaign is expected to generate employment opportunities, boost economic expansion, and fortify Pakistan’s energy autonomy.The Islamic Republic of Pakistan’s Federal Secretary of Finance and Revenue, Senator Muhammad Aurangzeb, expressed hope during his speech by stating, “The government of Pakistan believes technology is the future.” We enthusiastically welcome BYD’s arrival into Pakistan’s electric vehicle (EV) market and look forward to working with them to support the country’s green transformation. BYD has set the standard globally.
A range of attractions were on display during the launch event, showcasing BYD’s commitment to both environmental sustainability and delivering outstanding consumer experiences.Interactive displays and experience zones were featured in the showcase. These included the “Charging Zone,” which provided information on BYD’s rapid charging technology to reduce range anxiety, and the “Sustainability Zone,” which highlighted BYD’s goal of “cooling the earth by 1 degree” and encouraged Pakistan to have a sustainable future.
The “Tech Zone,” where details about BYD’s technological accomplishments are shown alongside its e-Platform 3.0, BYD Blade Battery, and DM-i Super Hybrid.These areas created an immersive experience that highlighted BYD’s cutting-edge technology and creative ideas for a greener future, while also assisting guests in connecting with the company’s vision and the advantages of New Energy Vehicles.
With this launch, the nation’s sustainable transportation landscape is set to undergo a transformative shift toward a cleaner, greener, and more technologically sophisticated future. With Mega Motor Co.’s local knowledge and BYD’s dedication to quality, driving in Pakistan appears to have a brighter future than before.
