The leading fintech platform in Pakistan, JazzCash, and Concave AGRI, a leader in agricultural services and solutions, have partnered strategically to transform financial services for Pakistani farmers.
JazzCash has 44 million registered users, making it the leading financial company in Pakistan. There are more than 300,000 merchants and 245,000 agents on the site. To meet the demands of its clients and merchants, JazzCash provides a wide range of branchless banking services, such as money transfers, bill payment, savings, loans, and insurance.
Conversely, Concave AGRI is committed to changing Pakistan’s agricultural environment. providing a whole range of services, such as weather updates, advice systems, marketplaces for agricultural inputs and outputs, and customized irrigation solutions
Concave AGRI will share its knowledge with farmers via this partnership by offering advice services, deploying technology, providing field training, and connecting with a wide range of retailers. By simplifying access to financial services, Concave AGRI hopes to empower farmers especially female farmers by leveraging its significant position in the agricultural industry.
JazzCash will make use of Concave AGRI’s network as part of this cooperation to provide farmers with a variety of financial services, such as savings accounts and crop insurance. It is anticipated that this partnership will increase farmers’ knowledge of and use of JazzCash’s products while providing the farming community with dependable financial solutions.Concave AGRI’s dedication to making JazzCash’s services more accessible to female farmers across the nation beginning with Gilgit Baltistan, KP, and Punjab is a unique feature of this partnership. Concave AGRI will ensure inclusivity and empowerment by arranging training for female farmers on the range of financial services provided by JazzCash through its partner network.
The president of Concave AGRI, Muhammad Ali Iqbal, expressed confidence about the agreement, saying, “I hope this partnership will empower the farming community, giving them the tools and resources needed to thrive.” We want to improve the lives of farmers all around Pakistan, especially the female farmers in areas like Gilgit Baltistan, KP, Sindh, and Punjab, by utilizing JazzCash’s strong financial services and our in-depth knowledge of agriculture.
“Despite being an essential component of Pakistan’s economy, women’s vital contributions in the agricultural sector are often overlooked. Achieving true gender equality requires understanding this important junction of gender and agriculture, according to JazzCash Head Murtaza Ali. “We aim to close the technology gap and increase women’s access to financial resources in partnership with Concave AGRI.”
JazzCash and Concave AGRI’s partnership demonstrates their shared dedication to promoting financial inclusion and empowerment in Pakistan’s agriculture industry. Farmers all around the nation may anticipate improved access to financial services and a better future as both businesses innovate and broaden their reach.
