Islamabad, Aug 27: By winning two silver prizes in the “Audio Stars” and “Sustainability Development Goals Stars” categories at MADSTARS Korea 2024, easypaisa has once again proven its superiority on the global scene. This honor stems from its creative and impactful “Audio Nikahnama” campaign, which has won a great deal of praise both domestically and internationally for its inventiveness.
An innovative project called “easypaisa Audio Nikahnama” aims to improve marriage contracts’ comprehension in seven different languages and sign language, especially for Pakistani women. Easypaisa has successfully broken down cultural barriers by using technology, giving women the information they need to make decisions about their futures.
The campaign’s success is demonstrated by its positive social impact and capacity to connect with a wide range of audiences. Head of Marketing & Corporate Communications at Telenor Bank/easypaisa, Rifah Qadri, praised the accomplishments of her team and added, “We are incredibly honored of the recognition that easypaisa Audio Nikahnama has received at the MADSTARS Korea 2024.” This demonstrates our dedication to generating significant impact and resolving societal problems with creative tech-based solutions. We started having uncomfortable talks about women’s financial inclusion and empowerment with the help of easypaisa Audio Nikahnama. The campaign’s impact is due to the fact that every Pakistani woman is personally impacted by it.
“This recognition confirms our faith in the ability of digital solutions to spur positive change via creativity,” she continued. Bravo to each and every one of our teams for making this happen. We are steadfast in our commitment to advancing financial inclusion and providing everyone with worthwhile possibilities even as we grow and innovate.
Rifah Qadri has made history at The Caples UK by becoming the first Pakistani to earn the “Courageous Client Award.” The Audio Nikahnama campaign also took home three other awards: a bronze in the Not for Profit category, a silver in the Mobile category, and a gold in the Audio category.
The “Audio Nikahnama” campaign demonstrated its noteworthy influence and efficacy in promoting social change earlier in the year when it won three gold and two bronze medals at the esteemed Dubai Lynx medals. In addition, easypaisa was the only Pakistani business to receive recognition for its Audio Nikahnama campaign that year after taking home two bronze trophies from the CLIO trophies.
The ad received recognition in the digital/mobile and audio formats for “Specific Target Audience” and “Use of Platform/Native Integration.” These accomplishments demonstrate easypaisa’s ongoing success on a global scale.with more than 45 million active mobile account registrations, easypaisa is the industry leader in digital financial services in Pakistan. The company is committed to promoting financial inclusion and believes that technology and teamwork can create a world where everyone has access to money.
