Islamabad, Nov 30: Haier announced its three-year partnership with the Australian Open and Summer of Tennis events, becoming the official TV and appliance partner.
The collaboration, unveiled at a ceremony in Melbourne, reflects Haier’s global commitment to sports and innovation.
The partnership will highlight Haier’s cutting-edge smart home technologies in areas such as kitchen, laundry, and climate control, offering immersive fan experiences.
Li Huagang, Senior VP of Haier Group, emphasized the alignment between Haier’s innovative spirit and the Australian Open’s prestige.
Tennis Australia CEO Craig Tiley praised the collaboration, highlighting shared values of quality and innovation.
During the Australian Open, Haier plans online and on-site activations and will support grassroots tennis initiatives across Australia.
This partnership cements Haier’s global presence and reinforces its leadership in smart home solutions while championing excellence and sustainability.
