Lahore, April 15: As the HBL Pakistan Super League (HBLPSL) celebrates its 10th season, Habib Bank Limited is turning up the excitement with a major innovation in fan engagement.
The bank has launched HBL FanTunes, a first-of-its-kind platform in Pakistan. It would allow fans to compose their own personalized anthems using AI-powered music generation tools.
This creative initiative marks a historic moment. HBL is now the first bank in Pakistan to use generative artificial intelligence in a public-facing campaign that bridges music, technology, and sport.
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AI Meets Cricket: The Future of Engagement
Speaking about the campaign, Ali Habib, Chief Marketing & Communications Officer at HBL, said:
“HBL FanTunes allows us to connect with the youth of Pakistan using generative AI technology. Through FanTunes, HBL is not only redefining digital engagement but also reinforcing HBL’s leadership in technological transformation.”
This move positions HBL not just as a banking giant but as a leader in creative tech innovation.
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Join the Movement
Whether you’re a die-hard fan of the Multan Sultans or wave your flag for Islamabad United, FanTunes gives everyone a chance to add their voice to the HBLPSL celebration. It’s engaging, personalized, and taps into the digital habits of the country’s growing youth demographic.
Fans can join the movement and create their own anthem at: www.hblpslfantunes.com
HBL FanTunes is a bold step into personalized, AI-driven fan culture in Pakistan. As PSL continues to grow in popularity, so does the way fans interact with it. With HBL leading that transformation, the future of cricket fandom just got a lot more musical—and a lot more personal.
