Islamabad, Mar 21, 2025: HBL Zarai Services Limited (HZSL) and Zarai Taraqiati Bank Limited (ZTBL) have signed a strategic Memorandum of Understanding (MoU) to enhance financial access and modern farming practices for farmers across Pakistan.
This collaboration aims to provide innovative financial solutions, mechanization support, and expert advisory services to improve agricultural productivity and economic stability.
As part of this initiative, both organizations will leverage their respective platforms—‘HBL Zarai Deras’ and ‘ZTBL Zarai Baithaks’—to create integrated hubs for farmers.
These platforms will offer agronomic guidance, financial support, and mechanization services, ensuring a streamlined approach to modernizing Pakistan’s agriculture sector.
Additionally, ZTBL will refer farmers to HBL Zarai for specialized agricultural services, further strengthening the farming community’s financial well-being.
A Transformative Approach to Financial Assistance
During the signing ceremony, HBL Zarai Services Limited CEO, Mr. Amer Aziz, emphasized the importance of a farmer-centric financial model.
He highlighted how HBL Zarai’s buy-back system allows farmers to receive direct cash payments in exchange for their produce.
This ensures timely financial support, enabling them to reinvest in their next crop cycle without unnecessary delays.
The initiative also provides farm inputs, mechanization support, and expert agro-advisory, reducing post-harvest losses by 15-20% through advanced harvesting techniques.
ZTBL’s Role in Expanding Financial Inclusion
ZTBL President & CEO, Mr. Tahir Yaqoob Bhatti, presented an insightful documentary highlighting Pakistan’s agriculture sector and ZTBL’s vital role in supporting small-scale farmers.
He revealed that under the PM Kissan Package, ZTBL has disbursed Rs. 37 billion in agricultural loans, with Rs. 12 billion allocated specifically for farm mechanization.
Through an extensive network of over 500 branches, ZTBL continues to serve rural and unbanked farming communities.
To further improve accessibility, ZTBL has launched innovative farmer engagement initiatives, including ‘ZTBL Zarai Baithak’ for expert advisory and ‘ZTBL Mobile Van Service’ to deliver financial services and agricultural guidance to remote areas.
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Mr. Bhatti stressed the importance of bringing more farmers into the formal banking system and diversifying financial portfolios to support long-term growth.
Strengthening Pakistan’s Agriculture Sector
This partnership reflects HZSL and ZTBL’s shared commitment to empowering farmers through digital transformation, financial inclusion, and sustainable farming practices.
By integrating modern banking solutions with advanced agricultural techniques, the collaboration aims to boost productivity, enhance access to mechanization, and ensure long-term economic prosperity for smallholder farmers.
